Enhance the perception of Product Quality

Boost Sales and Increase Customer Dwell Time

Differentiate your Brand and Enhance the Customer Experience

Enhance the Perception of Product Quality

Create a Want or Mood, and Be Remembered

Create a Bond between Customers and Staff

Scents can signal the presence of a product and increase the attention or interest level. Scents can also lead to a better appraisal of the product and increase the time that a consumer gives to consider a particular product
People perceive scented areas as more luxurious and items found in those areas as more valuable. Studies show they will even pay a premium of 10% more money in a scented environment
Ambient scenting increases positive product ratings by 25%
When asked to evaluate the quality of two identical products, subjects consistently rated the product in the scented room as being of higher quality

Customers consistently rated one pair of silk stockings as being of higher quality than another pair even though they were exactly the same; the only difference was the presence of a citrus scent on the one perceived as being higher quality
Nike shoes received a better evaluation in a scented room. Two identical pairs of Nike shoes were placed in separate but identical rooms and only one room was infused with a mixed floral scent. 84% of test subjects preferred the shoes displayed in the room with the fragrance and also estimated the value of the “scented” shoes to be $10.33 higher than the other identical pair in the unscented room
Chicago University researchers found that 84% of shoppers perceived identical shoes more attractive when displayed in an area with scenting, and valued the shoes at $15 more