Scientific References
Find out more about the power of smell.
Take a look at the Articles and Studies below to learn more how scent marketing will help your business.
Articles and Links
Inside the Invisible but Influential World of Scent Branding
Harvard Business Review
The Science of Smell: How Retailers Can Use Scent Marketing to Influence Shoppers
Shopify blog
The Definitive Guide to Scent Marketing
Neuromarketing.com
Scents and sensitivity:
Subliminal smells can have powerful effects
The Economist
Can You Smell Your Way to a Better Brain? Science Says Yes
Inc.
Marketing 105: Making Scents of Your Brand
Wired
Smells Like Brand Spirit
Fast Company
Aroma: The New Building Amenity
The New York Times
How Does Scent Drive Human Behavior?
Psychology Today
Dollars & Scents: From Clothes to Cars to Banks, Brands seek Distinction through Fragrance
Ad Age
New Luxury-Car Specifications: Styling. Performance. Aroma
The New York Times
New Rollers get old scent of success
The Tegegraph (U.K.)
Scientific Studies
The Effects of Scent on Consumer Behaviour
Building Brands with Sensory Experiences
Influence of Fragrances on Human Psychophysiological Activity: With Special Reference to Human Electroencephalographic Response
Emotional Responses to Pleasant and Unpleasant Olfactory, Visual, and Auditory Stimuli: a Positron Emission Tomography Study
Odor-associative Learning and Emotion: Effects on Perception and Behavior
The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Cents
The Effect of the Senses on the Perception of a Brand
Future Sense: Defining brands through scent