Why use Scent Marketing?

We perceive the world through our sense of sight and sound, but smell is the only sense that drives behavior on an instinctive and subconscious level.

Adding a pleasant fragrance to your space enhances the clients' impression of your business. How they feel about their environment directly affects their perception of your brand.

  • 59% of people said they would spend more money in a place that was pleasantly scented
  • 82% of people said they would spend more time in a place that smelled good
  • 63% of people have chosen one store over another due to a store's pleasant scent
  • people's moods improve up to 40% when exposed to a pleasant fragrance
  • customers are willing to spend 10-15% more money for the same item because they perceive scented areas as more luxurious and items found in those areas as more valuable


Smell is linked to

pleasure and well-being, emotion, and memory.


The true power of scent marketing is in its unique ability to form immediate, powerful, and differentiated emotional connections with customers. It can make your products and offerings stand out and feel more desirable than those of your competitors.


  • Smell is the only sense we cannot ignore or turn off
  • Scent instantly changes how customers feel about their environment. How they feel about their environment connects directly to your brand and your business success
  • 75% of all emotions are generated by scent
  • We are 100 times more likely to remember something we smell than something we see, hear or touch
  • Our sense of smell is the strongest of the five senses and the one most tied to memory and emotion
  • Research shows people spend more money, stay longer and choose pleasantly scented locations over non-scented
  • Even after 12 months we recall 65% of smells
  • Scent is effective even at very subtle levels, where one is virtually unaware of it. It increases the perception of the quality of a corporate brand and enhances your client's overall impression of your business

People remember 1% of what they touch, 2% of what they hear, 5% of what they see, 15% of what they taste and 35% of what they smell